Post by account_disabled on Jan 3, 2024 15:00:33 GMT
Small Business Marketing System RESULTS Business clients Certified agencies ABOUT About Us Contact RESOURCES Newsle Using Dashboards to Drive What Matters Home Blog Using Dashboards to Drive What Matters concept when it comes to easily accessing the health of a business. business dashboard photo credit istargazer via photopin cc Just like the dashboard on a vehicle the point of a business dashboard is to give you a quick look at whatever it is thats important to your business in realtime. The key of course to any tool designed to give you data its only as good as what feeds it. The real challenge in creating something like a business dashboard is knowing what to track and how to track it. The display part is a function of software at that point. Creating a list of key strategic indicators for your business is always a great idea.
The trick is to move beyond the obvious things like revenue creation and unearth the real drivers of revenue creation. Tracking the number of referrals or customer testimonials might be more important Mobile App Development Service than just tracking sales vs. projected sales. Tracking the number of support calls might be more important than just tracking the number of new customers. Tracking repeat order frequency might be a better indicator of health than just tracking new business. Tracking average order size or even Facebook page likes might tell you more than monthly sales to date. Tracking newsletter unsubscribes might be a faster measure of content value than new subscribers Okay you get the point.
Youve got to dig in and start looking at lots of stuff before you can truly understand whats driving what. One of the best ways to start this process is to define three or four core objectives for the coming year and then assign one or two goals or measurable indicators to each that will let you track your progress on your primary objectives. Im not suggesting that things like new customers revenue and profit arent important but Im suggesting that tracking what really makes them happen is far more important day in and day out.
The trick is to move beyond the obvious things like revenue creation and unearth the real drivers of revenue creation. Tracking the number of referrals or customer testimonials might be more important Mobile App Development Service than just tracking sales vs. projected sales. Tracking the number of support calls might be more important than just tracking the number of new customers. Tracking repeat order frequency might be a better indicator of health than just tracking new business. Tracking average order size or even Facebook page likes might tell you more than monthly sales to date. Tracking newsletter unsubscribes might be a faster measure of content value than new subscribers Okay you get the point.
Youve got to dig in and start looking at lots of stuff before you can truly understand whats driving what. One of the best ways to start this process is to define three or four core objectives for the coming year and then assign one or two goals or measurable indicators to each that will let you track your progress on your primary objectives. Im not suggesting that things like new customers revenue and profit arent important but Im suggesting that tracking what really makes them happen is far more important day in and day out.